Brutalist design, or Brutalism as it’s been labelled for many years has made it to the Web in a big way. I think of its usage online as a big ‘f**k you’ from the Millennials to the clean lines, and softer aesthetic of most modern day UI design. You have this style of design taken to the extreme that’s for sure, but subtler elements of it have seeped into many popular sites/apps we use on a regular basis. Take the Spotify site for example, with its use of primary colours for the type and buttons, amongst other things. Now, I don’t have a burning hatred for the aesthetic personally, but usability does get brought into question with a lot of the sites currently out there. If designers refine the UX over time then I think there’s absolutely a place for it (in moderation) online. Maybe I get a little sentimental, when it reminds me of the early days of the web? That’s a strong possibility. Hey ho!
Some designs aren’t polished and clean. They are rough, jarring and ragged. Yet they still work and communicate effectively. This class of websites makes up the raw trend called brutalism . While it is somewhat new to web concepts, it’s been around for decades as a popular technique for posters and art in the 1950s, 60s and 70s.
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